As a call centre provider, All Fleet Services needed to build a voice for itself in the specialist fleet market to enable the company to talk directly to its customers comprising fleet companies and fleet operators.
Ash developed the strategy ‘Let us manage your success’ and positioned All Fleet Services as a fleet services solutions provider, creating a presence for the company in a sector where it would not traditionally be covered by the press. The campaign has been rolled out across all marketing communications collateral including the website, company brochure, advertising, advertorials, exhibition stands and editorial programme.
Since we began working with All Fleet Services in 2008, the company has grown by 30 per cent. All Fleet Services has now become the market leader in its sector and has grown its client base by 60 per cent. This enabled All Fleet Services to move to larger premises in 2009 and staff have now increased by 44 per cent.
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