Educating investors about leaseback properties

Pierre & Vacances appointed Ash to launch the leaseback concept in the UK and Ireland. We immediately identified the need to educate journalists and through them, potential investors, and to explain clearly the financial investment story.

Ash was clear that its task was also to increase awareness of and importantly build the reputation and credibility of the little known company and the new concept in the UK and Ireland. Additionally, ... Read More >