healthcare case studies
Equazen Nutraceuticals - Driving Distribution and Sell Through
Ash's remit was to drive regional retailer uptake and sell through of eye q, an effective nutritional supplement for children with autism spectrum disorders.
Stories were negotiated with regional and national media with exclusivity given to the regionals.
Media coverage included The London Programme, The Evening Standard, and key regional centres, including Ipswich, Yorkshire, the North East.
Over six months, discounting other marketing activity, sales levels increased dramatically: one key retailer doubled its distribution.