Pendragon Contracts, the contract hire division of the UK’s largest motor group, Pendragon PLC, has hired Ash Communications to build its brand and highlight its flexibility, agility, competitiveness and personal customer service in the fiercely competitive contract hire arena.

Ash Communications has been briefed to undertake an extensive brand perception survey among key stakeholders and develop a strategic communications programme embracing key stakeholders.

Neal Francis, divisional managing director at Pendragon Contracts, says:  “We appointed Ash Communications as the consultancy impressed me with its considerable understanding of the fleet industry and the market in which we operate.”

Lynda Heath, managing director at Ash Communications, adds: “Our significant experience and exceptional track record in the automotive and fleet sectors ensures that we are perfectly placed to drive the campaign, especially working with such a well respected company within the fleet industry.”

 http://www.pendragon-contracts.co.uk/