Ash Communications - Blogen-gbCopyright: (C) ash communications Ash Communications - Bloghttp://dev.ashcommunications.com/images/logo.jpghttp://dev.ashcommunications.com/How the economy is driving spring interiorshttp://dev.ashcommunications.com/blog-How_the_economy_is_driving_spring_interiors.aspxAt the weekend I got to thinking that austerity brings out the best in us. Rather than battening down the hatches and pulling up the drawbridge, neighbours in our community are applying an Archers-style swap system to assist each other in coping with the hard times. Building consumer trust location by locationhttp://dev.ashcommunications.com/blog-Building_consumer_trust_location_by_location.aspxLocation, location, location is the hot topic for 2010. Targeting by location enables you to build communities of customers, generate customer loyalty, provide tailored offers or promotions and ultimately become more efficient and cost effective. We all know consumers trust those companies they have relationships with and those who are local, but some people and organisations find it difficult to build these relationships.