Ash Communications has worked with CampoReal Golf Resort & Spa on its brand building and profile raising campaign since its inception in 2004. As the property development has evolved into an integrated resort encompassing luxury property sales, holiday home rentals and a five-star hotel, so have its digital requirements grown.
To distinguish CampoReal as a premier destination in Portugal, the resort required a multi-faceted online platform offering a broad-spectrum of information and facilities from property marketing and sales through to hotel information, reservations and general destination information.
Ash has been championing the resort’s social media strategy since late 2009, to help deliver a wide variety of information and resources to support existing members and grow target audiences with identified key interests such as travel, golf, wine, spas and equestrian. Stimulating this activity led to a 500 per cent increase in the resort’s Facebook fans in one week alone and a 70 per cent increase in traffic to the website.
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