Home Owner Communities Drives Revenue
Collaborating with home owners to drive traffic
With over 30,000 properties on its site, Holidaylettings.co.uk offers a holiday location for everyone. By identifying its competitive strengths, raising its profile and communicating its relevance to holiday home owner and holidaymaker alike, Ash helped it to become the market-leader.
Ash advised holidaylettings.co.uk on the development of an integrated social media strategy which created an approachable and fun personality for the holiday home website, engaging home owners and collaborating with them to drive traffic to the website.
Social media activity now drives 50 advertisers per month to the website. Market share has risen from 20 per cent -26 per cent; advertised properties have increased by 47 per cent; booking enquiries by 49 per cent; and turnover by 92 per cent.
Back to social media