Helping BRP power forward
Introducing the Can-Am utility vehicle range
Ash Communications manages the PR and events for BRP in the UK and Ireland.
Through a continuous programme of product testing, media relations, events and brand partnerships with key organisations including NFU, NFU Scotland and BASC, Ash has significantly raised the profile of the company's Can-Am All Terrain Vehicle and Side by Side vehicles among key audience groups including farming, agricultural, land owner, forestry and amenities consumers.
Extensive national, consumer, regional and trade editorial coverage is also supported by a wide-ranging print and digital advertising campaign in key trade titles and has led to an increase in sales and market share.
In addition, Ash has co-ordinated BRP’s attendance at key shows including the NSA Sheep events, LAMMA, Royal Highland Show and The Game Fair. We also organised a brand awareness roadshow called The Conquest Tour for its utility ATVs and SSVs that visited 20 livestock sales and auction marts in the UK, including Newton St Boswells Gisburn, Bentham, Shrewsbury, Welshpool, Thame and Ashford, during a seven-week period. This led to a significant increase in vehicle demos being booked for the dealer network on farms and estates throughout the UK.