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Flexible solutions for a modern world

A new approach to automotive distribution

iris was a sales and marketing company that built a cohesive network of refinish distributors offering a national technical resource and best in class service through a range of value-added solutions designed to help body repairers/dealers/motor manufacturers/insurance companies develop their businesses and return a healthy profit.


Ash Communications was selected to support iris’ rebranding and repositioning in the marketplace through a proactive PR campaign.  Ash identified the areas of its business that added greatest value to customers to enable iris to ‘own’ key communications initiatives that created impact and achieved stand out in its sector.


iris significantly grew its positive reputation and leading position in the market and, ultimately, was acquired by global corporation LKQ.

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