The perfect Finnish
Raising the profile of a global abrasives manufacturer
Mirka is a global company that specialises in the development of advanced surface finishing technologies. Its high-quality, innovatively designed abrasives, tools and polishing compounds as well as accessories are spearheaded by its dust-free sanding solutions.
Ash has been instrumental in educating its end users in its key sectors in the UK: automotive; painting and decorating, and woodworking/industrial through setting up product testing, editorial features and advertorials in key media read by its target audiences.
The campaign has helped generate significant year-on-year business growth for the company.