Extensive national coverage generated for Future’s London Homebuilding & Renovating Show leading to the strongest on-site exhibitor rebookings in the event’s history and year on year growth in visitor numbers
Ash Communications continues to evolve its strategy to reflect changing patterns in consumer behaviour to deliver an effective media narrative in the lead-up to The Homebuilding & Renovating Shows. As a result, the team generates extensive national editorial coverage by aligning with the media agenda such as Budget Announcements, UK’s housebuilding targets, fluctuations in the property market and customer surveys to generate appropriate news hooks.
For the most recent London Homebuilding & Renovating Show in 2019, which took place from 4-6 October at ExCeL, Ash achieved over 180 pieces of coverage across national, regional (newspaper & magazines), trade, consumer and online publications to reach an audience of over 534 million including national articles in key titles such as The Times, Daily Express, The Daily Telegraph, Daily Mail, Metro etc.
Thanks to this, the shows continue to exert their influence to a committed, serious audience, while providing a valuable data source for the growing number of exhibitors.
A long-term campaign, which engages with effective marketing channels, also contributes to the increasing year-on-year show footfall.