Extensive national coverage generated for Future’s National Homebuilding & Renovating Show leading to the strongest on-site exhibitor rebookings in the event’s history and year on year growth in visitor numbers
Ash Communications continues to identify changing patterns in consumer behaviour to form an effective PR strategy in the run-up to The Homebuilding & Renovating Shows. As a result, the team generates extensive national editorial coverage by aligning with the media agenda such as Budget Announcements, UK’s housebuilding targets, fluctuations in the property market or customer surveys to generate appropriate news hooks.
For the most recent London Homebuilding & Renovating Show in 2018, which took place from 21-23 September at the ExCeL, Ash achieved over 200 pieces of coverage across national, regional (newspaper & magazines), trade, consumer and online publications to reach an audience of over 315 million including national articles in key titles such as The Times, Daily Express, The Daily Telegraph, Daily Mail, The Sun on Sunday etc.
Recently, following an HB&R survey to show visitors, Ash was able to maximise editorial coverage about how Britain’s growing army of self-builders and home renovators are remaining completely unfazed by Brexit, preferring to adopt a ‘Keep Calm and Carry On’ mindset, while business leaders across the UK are putting off major decisions as they sail the ‘We’ll See’ of this country’s biggest political story. Thanks to this, the shows continue to remain relevant to committed, serious visitors, while providing a valuable data source for the growing number of exhibitors in the light of GDPR.
A long-term campaign, which engages with effective marketing channels, also contributes to the increasing year-on-year show footfall.